SEO Case Study: How groomers from Kyiv conquered online — impressive growth of the V.O.G DOG brand

Imagine Kyiv, a city where love for pets is in almost every household. And among this love, the business of grooming salons is flourishing. The competition here, believe me, is not joking. Each salon strives to be chosen to care for a furry friend. And here’s the story of one chain that decided not to just go with the flow, but to get ahead. They realized that today you can’t get far without a strong online position. So they took up SEO and entrusted their project to a team of professionals, and the result exceeded all expectations. In just two months, traffic to their website soared by an incredible 281%. Does it sound like a fairy tale? But it’s a real story about perseverance, the right strategy, and understanding how search engine algorithms work.

Let’s take a look at how they did it, what challenges they faced, and what steps led to this amazing success. We will go through each stage, from the first steps to specific actions, so that you can see for yourself how a competent approach to SEO by the specialists of jobs-worldstudio.com can dramatically change the online presence of any business.

Who were they and what did they want?

Our heroes are a chain of grooming salons in Kyiv. An important point: they don’t travel to clients, but welcome furry visitors in their cozy salons. This emphasizes their focus on quality service using professional equipment.

When JobStudio started working with them, their goals were clear and understandable:

• to analyze the Kyiv grooming market: they needed to understand who their main competitors were, what their strengths and weaknesses were, and what keywords they were competing for. The goal was to find their niche and develop a unique strategy.
• link the website to Kyiv: since the business is local, it was important that the site be “seen” by the Kyiv audience. This meant optimizing for geographic queries, using the city’s name in texts, meta tags, and other important elements.
• capture the top 3 for “tasty” queries: everyone knows that the first positions in Google are a gold mine for traffic. Therefore, reaching the top 3 for key commercial queries was a priority.

• make your website user-friendly and attractive: attracting users to your website is only half the battle. It’s important that they feel comfortable, that they can easily find the information they need, and that they want to stay. Easy navigation and visitor retention were important goals.
• constantly keep your finger on the pulse: SEO is not a one-time event. You need to constantly analyze data, track changes, and make adjustments to your strategy to stay on top and continue to grow.

What did you have to deal with?

At the beginning of the journey, we faced typical problems that young online businesses often encounter:

1. the website was still “green”: the domain was only a year and six months old. This meant that Google did not yet fully trust the site, and promotion required more effort. Young sites need time to “gain weight”.

Technical “nuances”:

• a mix of URLs: some pages had English names, while others had transliteration. This created confusion for both search engines and users.
• meta tags were “silent”: important page descriptions that help Google understand what the site is about were not optimized.
• problems with “visibility” for Google: indexing problems meant that some pages of the site were not included in the search engine index, which reduced its overall visibility. Duplicate content also had a negative impact on SEO, as search engines don’t know which version of a page to consider as the main one

3. few “friends” on the Internet: only 4 external resources linked to the site. This meant that the authority of the site in the eyes of Google was low.
4. structure “as it happened”: pages were created without a clear plan, without taking into account what queries potential customers were interested in.
5. limited resources on site: the client’s programmer and copywriter could not always fulfill all technical tasks in a timely manner, which sometimes required the involvement of additional specialists.

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What did we do to achieve success?

To solve these problems and achieve our goals, we developed and implemented a comprehensive strategy:

1. we cleaned up the mess under the hood:

– we conducted a thorough “medical examination” of the website: we identified all the technical shortcomings and developed a plan to eliminate them.

– analysed competitors: studied the niche and “direct” consumers.

– we helped Google to navigate: we added a sitemap.xml file that shows the structure of the site and “breadcrumbs” for easy user navigation.

 – we got rid of “duplicates”: we identified and eliminated duplicate content so that Google doesn’t get confused.

-gave Google “hints”: we implemented micro-markup to help search engines better understand what kind of organization you are, what kind of logo you have, and what your contacts are.

– we made page addresses clear: we set up human-readable URLs to make it easier for both users and search engines to navigate.

–checked and fixed errors with the robots.txt file.

2. We filled the site with live content:

– we updated the “face” of the pages: we rewrote meta tags for all important pages to make them better “sell” services in search results.

 – we started an interesting “diary”: developed a content plan for the blog, taking into account what potential customers are interested in and analyzing what competitors are writing about.

– we wrote useful articles: the article “The First Yorkie Haircut: Preparing and Choosing a Haircut” immediately attracted the attention of new users and the article “Maltipoo haircut in Kyiv” became a hit.

• we spoke different languages: we collected the semantic core not only in Ukrainian, but also in Russian and English to reach a wider audience.

3. we strengthened the “links” of the site:

• we registered in local “directories”: we added information about the salon to 28 local online directories to make it easier to find it in Kyiv.
• we invited “guests” to our resource: we posted articles on reputable websites to get quality links.

• we focused on the brand: we developed a list of anchors (link texts) to promote queries related to the salon name.

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4. We took care of the convenience for visitors:

• made the site intuitive: we optimized the site structure to make it easy for users to find the information they need.
• we looked at the site through the eyes of users: we implemented the Microsoft Clarity tool to analyze visitor behavior and identify problem areas.

• expanded the range of pages: we created new pages for key services to make them better found in search. 

What’s the result?

The results of our work were impressive

Traffic:

– traffic from the Google search engine during this period. The number of new users who interacted with your website increased from 865 to 942 (+8.9%)

• activity on the site has increased: the number of user actions (clicks, scrolls) increased by 25.5%.

• steady progress towards the top: the share of keywords in the Google Top 10 increased from 10% to 82.5%!

• continuous improvement: in July-August, the site rose in the rankings for 138 keywords, and in September – for 260 more!

• victory over the competition: the site has outperformed the competitor barberpet.com.ua for many important queries.

 Key pages in the TOP:

• yorkie haircut page attracted 21 new users in a month.
• the page “Maltipoo haircut” brought 20 new potential customers.

Conclusions to remember

This case study is a vivid example of how even a young website can achieve significant SEO success in a relatively short time with a professional team. An integrated approach, including technical optimization, high-quality content, and link building, allowed us not only to achieve our goals but also to ensure a steady increase in website visibility. We have seen firsthand that the right SEO strategy can transform the online presence of any business and attract new customers.

 Testimonial from a satisfied client: thank you for the excellent work, results, and quality services!

A few tips in the end

1. Start with analysis: before taking any SEO actions, carefully study your competitors, their strengths and weaknesses.
2. Don’t forget about the locals: if your business is focused on a specific region, local SEO is your best friend.
3. Content is king: create interesting, useful, and informative articles that will answer the questions of your target audience.
4. Build “strong connections”: gradually build the authority of your domain by getting links from quality resources.
5. Analyze and adapt: regularly monitor the results of your actions and make adjustments to your strategy if necessary.

Your company can achieve such results too! Contact us for a detailed consultation.

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