Multimodal Search: SEO In The World Of Gemini And AI Models. Are You Ready For The Algorithmic Future?

When the text does not speak, but begins to see and hear

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Do you remember a few years ago when we were optimizing texts for keywords, collecting backlinks, and sincerely believing that this would bring us to the top of Google? Back then, everything was simple: write, post, and wait. And now? Now, your content is analyzed not only by a search algorithm that counts links, but also by a generative model that sees, reads, listens, and, most importantly, summarizes. Welcome to the age of multimodal search. This is the new standard of digital evolution, where traditional SEO, believe me, no longer works by itself.

This is not just another update. This is a tectonic shift. It is this ability to analyze information from different sources simultaneously that is key to Gemini‘s architecture. It doesn’t just process text, it creates a complete picture. This is the future of search.

What is multimodal search? It’s very simple. And complicated.

Multimodal models, such as Google’s Gemini or OpenAI’s GPT-4o, can do more than just read texts. They are able to analyze images, videos, diagrams, audio, and even combine them into a single, logical information block. Imagine: the search for the future is not a page with blue links. It’s a single, holistic answer gathered from the entire available media field.

For example, if you search for “what is a planetary on a bike,” multimodal search can show you a video tutorial, extract text from its transcription, show you an infographic with a sequence of actions, and select tools with images. All in one window. This is what it looks like:

Multimodal search. Example: "what is a planetarium on a bike"

How does this change the rules of the game for SEO? (And why you should forget your old skills)

Instead of exact match, it’s semantic relevance.

The time of “keys” is over. AI doesn’t look for “your” keywords in H1. It is looking for meaning. Previously, the query “best running shoes 2025” was ranked due to the repetition of the phrase, meta description, and links, but now it is due to the depth, structure, and clarity of the statement. AI “understands” that “this year’s running shoes” is the same as “running shoes 2024” and will look for the most meaningful answer, not the most keyword-stuffed one.

Zero-click answers.

AI gives the answer right in the search results. Sometimes, you may not get any traffic to your website because the user has already received everything they wanted. But if your answer was used in this generative block, you have already won attention. This is a new type of visibility – “generative reach”. Your goal is to become a source for these answers.

New content formats.

It is no longer just the “canvas of text” that works. LLM now ranks much higher if the content is good:

Well labeled: infographics, videos, diagrams should have clear ALT texts and decoding.
Structured: use lists, tables, FAQs.
Visual: diagrams, instructions, step-by-step guides (How-to).
With transcripts: Videos and podcasts with transcripts are a treasure trove for AI!

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GEO (Generative Engine Optimization): this is the new SEO. And here’s why.

While classic SEO is focused on keys and links, GEO is optimization for generative search engines. For example, classic SEO, if you own a pet store and want your establishment to be seen by the query: “buy fish in aquarium Kyiv”, you should optimize your website (increase the number of backlinks, optimize technical parameters and improve user experience, etc.)

Photo about SEO with a search example: "buy fish in an aquarium in Kyiv"

GEO works differently.

GEO (Generative Engine Optimization): an example of what it looks like

And here the rules are different. GEO focuses on:

Themeaning of the model is easy to understand: the more logical and structured it is, the better.
Clear structure: use headings, subheadings, lists, and labels. This essentially makes the content “readable” for the machine.
Evidence: facts, figures, confirmed data, references to research, authorship. This is critical for the model to trust your information.
Optimization for snippetextraction: content should be written in a “snippet format” so that it can be easily extracted as a short, concise answer.

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What should be the content that ranks in the Gemini World?

It’s as simple as “one, two, three.”

One block = one thought. Don’t stretch a thought over several paragraphs.
One screen = one answer. Give the user a clear answer that they can see immediately.
One request = a complete solution. Your content should solve the problem in its entirety, not just provide a part of it.
Add sources, dates, studies. Gemini is looking for confirmation. Without it, the data is just a guess.
Use formats that AI loves: microformats, FAQs, how-to guides, structured instructions.

Remember, AI loves structure, clarity, and value. If your content is just info noise, it will be left unanswered.

How to prepare your website for the new reality (without panic, but with discipline)

Audit the content structure. Highlight logical blocks, reorganize “canvases of text” into meaningful units with headings, lists, and illustrations. Your text should become “easy” to read.
Micro-markup and semantics. Mark up FAQs, products, recipes, and instructions with Schema.org. This will help me “read” your site in a structured way, like a book with clear sections.
Visual content. Infographics + ALT texts + video transcripts = a powerful multimodal signal for search. Forget about videos without text.
Internal logic of the site. Forget about chaotic landing pages. Build an information map with links, categories, and verticals. Make the site logical and understandable.
Credibility and E-E-A-T. AI will only take data from websites that can be trusted. This is a fact. Show expertise, experience, credibility, and trust – cite research, indicate proven authorship, and demonstrate your experience.

Conclusion: SEO will never be the same again. And it’s great!

Multimodal models like Gemini turn search into a personal assistant that doesn’t just find websites, but generates answers. And if your site is not included in these answers, you are unfortunately out of the game.

In the future, it will not be those who write the best texts who survive, but those whose ideas are best read by AI.

It’s time to not just optimize, but adapt to the way machines think. It’s a challenge, but it’s also a huge opportunity. Are you ready for this transformation?

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