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SVETLOV - symphony of beauty and ambition in the jewelry world
Imagine the SVETLOV brand is not just a jewelry manufacturer, but a real creative workshop where masterpieces are born that embody elegance, sophistication and unique style. Each of their products is the result of hard work, inspiration and passion for jewelry. From classic rings that shine with diamond sparkle to graceful earrings that emphasize femininity, SVETLOV jewelry is not just accessories, but emotions captured in precious metals and stones.
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The SVETLOV brand is a story about family values, about the transmission of craftsmanship from generation to generation, about loyalty to traditions and at the same time about bold innovations. They are proud of the quality of their materials, carefully selecting every detail, and create jewelry that lasts for decades, becoming family heirlooms. SVETLOV is a brand that is valued for its honesty, transparency and individual approach to each client.
But, like many talented manufacturers, SVETLOV faced the challenge of the modern market – how to effectively present their products in the online space, especially when it comes to wholesale sales. They realized that the Internet is a huge platform for finding new partners, expanding sales geography, and increasing profits. But how to break through the noise of competition, how to reach out to those wholesale buyers who are looking for quality jewelry for their stores? This question became a key one for SVETLOV.
At the beginning of our cooperation, SVETLOV already had some experience in online advertising. They used several advertising channels, but unfortunately, the results did not meet expectations. The site was visited by wholesale buyers, but wholesale sales remained low. The advertising budget was spent, but the desired flow of wholesale customers was not there. There was a feeling that the money was “slipping away like water through your fingers” and there was no real return. We conducted an audit.
SVETLOV faced a typical problem of many B2B companies – the difficulty of precisely targeting the audience on the Internet: they had to select such queries and write such ads that would be of interest to wholesale buyers.
The jewelry market is a highly competitive environment, and simply “showing ads to everyone” is a way to inefficient spending. They needed a targeted punch, an ad that would “hit the mark” by reaching the very people who make the decision to buy jewelry wholesale for their retail chains or stores.
Here’s a list of specific “pains” that SVETLOV approached us with:
SVETLOV realized that there was no time to lose. Competitors are not asleep, the online market is developing rapidly, and whoever is the first to “capture” their niche on the Internet will have an advantage. It took decisive action and a professional approach to turn the Internet from a “maze” into a powerful wholesale sales channel.
We – JobStudio, a team of Internet marketing specialists, enthusiastically took on the challenge from the SVETLOV brand.
The period of work: 15 months. We realized that to succeed, we needed a comprehensive and thoughtful approach that would go beyond standard advertising solutions.
Our strategy was based on several key principles:
During the audit, we found 18 critical errors that significantly “slowed down” the effectiveness of advertising. These were both technical flaws in the settings and strategic miscalculations in the choice of target audience and advertising messages. We found critical errors in the account: lack of structure, mobile ads, correct landing pages, and key goals.
We set up ads on various platforms using the collected keywords and developed attractive advertising messages that emphasized the benefits of wholesale cooperation with SVETLOV. We paid special attention to optimizing the advertising budget. We applied a day/night cost allocation strategy, analyzing the activity of the target audience at different times of the day.
Imagine that we have set up a “rhythm” of advertising displays, similar to the rhythm of day and night – more activity when customers are interested in it, when business activity is highest, and a little calmer during the “Silence” period.
This allowed us to save up to 20% of the advertising budget, while not reducing, but rather increasing the effectiveness of advertising. And, of course, constant monitoring and analysis of the results were our constant companions.
We tracked key performance indicators, made adjustments to settings, conducted A/B testing of ads, constantly striving to improve and maximize the return on every hryvnia invested in advertising.
During the 5 months of our joint work, the SVETLOV jewelry brand experienced the real magic of online advertising in action. The numbers speak for themselves, demonstrating impressive progress and achievements:
– A huge increase in traffic from advertising campaigns: SVETLOV website received 41,800 visits from advertising campaigns! Just imagine – it’s like a crowd of potential customers coming to your store! And what is especially important is that these 41,800 visits accounted for 85% of the total website traffic!
This means that the vast majority of visitors came thanks to our online advertising efforts. We successfully launched 12 promotional campaigns with different durations (1-2 weeks for short-term campaigns, several months for long-term ones).
– A noticeable increase in targeted conversions: we reached 237 targeted conversions! What does this mean in real numbers? It means 237 potential new partners for wholesale sales. Number of conversions: 237 (136 applications + 101 registrations).
Among these conversions:
The story of the SVETLOV jewelry brand is not just a case of successful online marketing, it is an inspiring saga about overcoming skepticism, hard work, and the triumph of a smart strategy.
We have shown that even for such a sophisticated and traditional business as jewelry, the Internet can become a powerful channel for wholesale sales if you use its capabilities correctly.
SVETLOV didn’t just get the numbers, they got a real tool to scale their wholesale business, expand their affiliate network, and increase their profits. They were convinced from their own experience that online advertising is not a “dark forest” but a transparent and measurable process that brings tangible results if professionals take over.
The SVETLOV story inspires and motivates! If you also dream of such results for your wholesale business, we are ready to become your reliable partner and guide in the world of effective online advertising. Take the first step towards your online triumph – contact us today, and together we will create your own success saga!
